Digital marketing is a vital component of any sound marketing strategy. It’s no longer an add-on or a “nice to have” for your business but rather an integral part of what makes up your brand. Thus, it needs to be given the same kind of consideration and investment that you’ve […]
Running a promotional marketing campaign is all about branding your company’s existence in your customers’ minds. To do so effectively, you need to give out promo gifts that are truly unique and useful. To help you achieve this goal, here are eight unique promotional marketing items that you should be […]
Vacation rental owners want their properties to remain booked. Vacancies mean a loss of revenue. To achieve the goal of full bookings, many owners incorporate in-home amenities and encourage satisfied guests to leave positive reviews. However, they need to take other steps to draw guests in. The following tips are […]
As we spend more time in front of screens and our attention gets tugged in multiple directions, our attention spans are shortening. For that reason, real estate agents and property managers need a tool that helps them effectively compete for the fickle attention of prospective customers. Real estate text message […]
Content marketing is an option for small businesses to increase their audience and brand awareness. Content marketing is the creation and distribution online of materials that drive traffic towards your website. Blogs, infographics, and white papers can all be used to create interest in your products. Many small businesses find […]
With a new startup making the rounds each passing day, it goes without saying that your business, in order to excel and be different from all the others in the crowd, needs to invest in content marketing strategies. While it is natural that businesses should focus on the quality of […]
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
A good marketer needs practice. So, success in digital marketing depends on the quality and the accuracy you can print on every development for a project, such as content, visual promotions, interactive ads, and AI-based customer service. According to Statista, these are the most effective digital marketing techniques applied by […]
Given the technological advances of recent years, the internet has expanded access to information, generating greater interactivity among users. Did you know that 90% of all the data in the world was created in the last two years? Thanks to Big Data, new products, and more focused marketing face a […]
An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand. What makes social […]
Are you busy preparing a marketing campaign featuring influencers and are new to this job? If yes, you must know that there are a few things to keep in mind for making the campaign successful. Influencers have huge fanbases. These fans or followers trust them unconditionally. This trust makes influencer […]
So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
