Search Results for "Experiential"

Management

Innovation Approach in the Merchandising Industry

Innovation is a key driver of success in the merchandising industry. With constantly changing consumer preferences and trends, merchandisers must continually adapt and innovate in order to stay ahead of the competition and deliver products and experiences that resonate with customers. The Scope of Traditional Merchandising Merchandising is a big […]

Software

UX for games: An Overview

User Experience is a field that is hard to define precisely because its emphasis is on enhancing how users engage with a particular product. As the video game business has grown, game designers have come to understand that a player-centric development process and culture foster a favorable user experience that […]

Education

How Gamification Helps You to Retain Information

Games have never been the sole prerogative of the very youngest among us. Since time immemorial, humanity has been practicing playful activities to various ends. The Lydians thus relied upon gamification to help make their food reserves last for as long as possible. Card games have also been utilized throughout […]

Brand Promotion
Advertising

How To Use UGC For Brand Promotion?

In this digital era, have you purchased a product before reading a review? I don’t think so. Gone are the days when people buy products based on brand marketing. Reading reviews on e-commerce websites, before making a buying decision, has become an important aspect. Do you know why? The consumers […]