One of the largest retailers in the United Kingdom has launched its low cost affordable hudl tablet to compete with Amazon and its Kindle Fire. As surprising as it may seem, they made this viable. The strategy is good since Tesco also launched its own VOD TV service and online store which is like a giant of online sales. All these things together make for a very formidable arsenal of services and products supporting each other in the market. The question here is, can it compete? In a place where normally you go to for tomatoes, tea or tuna, do you really want to go out for a tablet? This supermarket is betting that customers see the advantages of joining the world of tablets through a brand they know and that they trust in. They are not wrong. The retailer’s name, fame and pricing of the product will play a very important role and promote the product further.
The tablet is named Hudl and has a high definition screen of 1440 x 900 pixels. So we’re talking about a seven inch tablet that can support great quality display at low cost. It comes with a 16 GB internal memory that is expandable to up to 64 GB and runs on Android Jellybean in the version 4.2.2. It has a quad core processor at 1.5 GHz, an HDMI port, Bluetooth 4.0, GPS and a purported battery which provides 9 hours of life in video playback. The characteristics make it seem very promising and the connectivity options put it a notch above many other tablets. It begun being on sale in Tesco stores starting September 30th. As expected, what differentiates this device from other Android is that it has a button to access specific services of Tesco such as its online store, its TV service and more.
But what does the launch of the Hudl tablet do for the whole market? The first thing to know is that Tesco has taken things very seriously. Unlike cheap attempts of other brands which ended up failing, this product seems very competitive and reasonably accessible. The device features the latest version of Android, 1.5 GHz processor, 7 inch high definition display and expandable storage. So, where in this increasingly competitive market could this new device be placed? The most successful among the tablets would do between 100 and 200 pounds as we have found from the Google Nexus 7 and Kindle Fire of Amazon. The Hudl which will be sold for 119 pounds seems to find its place here and without a doubt should be able to compete with the other tablets. Its low price compared to its performance should be for now an amazing option! One problem might be that for many consumers that do not recognize the brand as a brand of electronics this will not hold interest. But this does not seem to worry Tesco as they slowly but surely advance into the market of electronics too.
With the increased use of tablets, prices can only go even more lower, although it’s still surprising that Tesco will get some benefit with the price set as Jeff Bezos of Amazon said last year along with that getting the Kindle Fire HD at 159 pounds did not benefit the company at all. He looks at the products like that every time a device hits the market which is because they get the pieces for a cheaper price in order to make the tablet. But as a matter of fact, that is as it should be, because the CMO of Tesco Matt Atkinson testified before the rumors that their product will be viable for the company and besides efficient he also believes it will be extremely successful.
