A Guide to Website Design from a SEO Perspective
To be a master of the SERPs, you’re, obviously, likely to require more than a website that's merely search-optimized or well-designed. You may need a lot of social recognition, superior hyperlinks, co-citations, etc. for that. The trouble with these rating aspects is that they’re hard to achieve quantity-wise and usually need plenty of hard work to attain. Therefore, the great majority of sites do not have them. But you can accomplish great things with terrific optimization on-page and striking design. So, how can we construct websites that look wonderful and are enticing, keeping the SEO quality intact?
Web fonts from Fonts.com, Typekit, Font Deck, Google, & other popular websites have existed for a few decades and present an effective way to offer a website type without diminishing crawlability. They represent the type of basic framework and foundation of a well optimized & designed site.
The biggest difficulty in developing nice looking sites that likewise have good SEO qualities is uniting both these disciplines. Developers give attention to websites that look good and develop great user friendly knowledge by being intuitive, although an SEO on the other hand needs a niche site that will be really crawlable and one that rates well.
Yet another good way of integrating indexable material into smart site style could be the expandable div. It may supply large SEO and UX benefits by creating appropriate (and crawlable) text visibility at a mouse click.
CTAs, billboards, trust signals, and other site components can usually include the sort of communication we wish Google to get; however, generally, these will undoubtedly be displayed as images. Consequently, offers & discounts, such as next day delivery, free delivery, delivery within certain days and many others aren’t being crawled. Develop most of these components with web fonts, CSS and HTML in order that spiders and bots may get them.
Web Page Anatomy
Among the first points to comprehend could be the significance of place of informative data on a full page, trust signals, CTAs, etc. To go the traditional way it is necessary to seize visitors' attention. A good example is a magazine cover. They know that usually publications are loaded on tiered racks, and thus they have to really have an appealing masthead.
These variables for magazine style have the normal characteristics that website designers need to contend with and to target a lot more than actually on site places with Google’s new top-heavy algorithm update. Such places are referred to as the “hot spots”-basically tactical jobs on the site that magazine makers could have the most effective impact for increasing your attention.
Combining All Website Elements
Titles of pages are meant not just to help classify a site. The titles also assist search engines and users. Every page must have a title along with an explanation of the page's content. Avoid titles that are too cute. They must be to the point, informative and have a keyword.
Keep your titles short - say, 55 to 65 characters. Then complement navigation links with page titles — title="Page name" href="link". Your page will get an SEO enhancement because it has the same characteristics. Also, assemble media in one folder and name it "photos" or "images" so that it produces a descriptive and clear URL, /images/xxxx.
Readable HTML is also crawlable HTML. The structure of the code must be such that it matches the website's content. Begin with navigation as well as menus, then H1 tags and body text in that order. Use tags in the manner they are meant to be used and when possible. The manner in which your files are named may be vital too. Incorporate appropriate info in the uploaded items' filenames and files that are saved. SEO crawls note names of files as words so don't use an underscore or space, use a hyphen to modify from one word to another. In this way the crawl will read your information correctly.
Finally, make your URLs have meaning. Every URL must state clearly what's on that page. Don't use URLs that haphazardly generate letters or numbers. For example, http://blog.spinxwebdesign.com/article/how-to-improve-your-designing-and-development-skills/ and not http://blog.spinxwebdesign.co/5486-2453. URL assists SEO as it complements the page's content and has keywords besides being expressive enough for users to recognize the page's content when they see it in other places.
Make sure that your rule is minified or Gzipped whenever you fill it. That raises site speed and saves plenty of page loading time. However, in the JS records also incorporate comments. They are now found by browsing engines. Therefore when you reveal JS documents for usage, you get necessary backlinks.
- Hold your script to lower content ratio
Rearrange HTML tags to the content ratio; it must be low for terrific SEO. The more the information, the greater you will quickly be marked. So it’s generally good to reduce the JS usage.
These tips will suffice to not compromise your SEO and yet offer good consumer experience.
But AJAX might provide some opportunities for SEO. There could be data you wish to display to your customers, but not to the research engines. That is where AJAX may be gainfully used for SEO.
Different actions you may detail with AJAX (to make new pages that you do not desire to be indexed) are:
- Strong feedback on form submissions
- Upgrading shopping carts
- Introducing ideas in feedback areas
- Planning info on a typical page (dragging, filter or sorting)
The restrictions of AJAX for SEO have been seeking to be resolved for some time now. The trouble with creating AJAX crawlable is that content not designed for indexation might be indexed suddenly. The truth is nevertheless that Google is working on an easy method to produce crawlable AJAX . Gmail along with Google Maps & Google Wave flourish because of the options and the rate of AJAX for the simplicity of their interfaces. Google actually produced a neat toolkit for the growth of AJAX applications. In addition they wrote helpful information how to produce crawlable AJAX applications.
Rich Snippets & SEO
The secret behind getting great search results lies in structured data, ie, rich snippets. Structured data provides a way to present extra information besides the standard site concept, URL address and Meta information. Extra information might contain photographs, rankings, the trademark data, site data, contact data and more. Various frameworks can make the research effect more appealing and make it different from competitors'. The objective of rich snippets is to supply an improved overview of the web link content. That allows an individual to come to a decision before entering the site-whether the effect matches the issues they made. Precisely, there are nine categories in which you may increase Google results — Restaurants, Recipes, Audio, Videos, People, Products, Organizations, Events, and Authors. If your website doesn’t match any of the groups, you can produce a blog in your website and URL it to the author.
A rich snippet contains:
- The account image of Google+ account
- URL to Google+ account
- How many groups the writer is joining
- URL for more content linked to the writer
Furthermore, Author Rank does not just enhance the aesthetic look of rich snippet but there’s still another less identified advantage. When a user presses an author related hyperlink, sits a while on the site and then comes back by pressing the "back" switch, the search outcome will display more author-related hyperlinks. Rich snippets need a basic understanding of HTML code. Organized knowledge is acquired by the addition of a couple of lines of HTML code. These can be found in three models:
- Micro data â€“ It’s applying easy HTML labels characteristics which include a brief and detailed title to the subject page. Micro knowledge is the simplest alternative of all three variants.
- Micro format – Runs on the “type” characteristics of HTML labels, such as for example 200 Major St.
- RDFa - Runs on the easy XHTML labels characteristics. As an example: xmlns:v=”http://rdf.data-vocabulary.org/#” typeof=”v:Individual”>
- Information tagging – assists Google know what data is on the site and the URL it to a certain search.
If the HTML rule is over your volumes then Google Data Highlighter may help. This software enables the site's supervisor to produce organized knowledge without adjusting the code. It may be used if your website is found by Google and the knowledge is structured. Arranging knowledge is essential for Google to know what pages are indicated. Check always whether rich snippets were properly included with Structured Data Testing Tool. Screening confirms if Google has the capacity to differentiate annotations connected to them and exhibit them in browsing results. If organized knowledge can't be found in research benefits straightaway do not panic. Google wants time for you to list and confirm connected data. It may take a few weeks.
SEO must be uppermost in the mind of the website designer at the beginning of each project. Good habits can be better developed from the start in an efficient and easier way, not after it goes live. Many SEO tricks are seen, but beware of stuff that seems too easy or perfect. You can use some SEO tools to perfect your work, like Google Webmaster Tools, PageRank, Link Popularity, Bing Webmaster Tools, Website Speed Test and Search Engine Position. It can take time for even the finest sites to go up the Google ranks. Stuffing keywords and SEO shortcuts and cheats are just momentary fixes. The best thing to do for search engine optimization is to develop a terrific website whose content is great. In this article I’ve listed many essentials for SEO; if you have some more ideas, please share them in the comment section.
Stephen Moyers is an active tech-savvy blogger who loves to write about online marketing, Social media marketing and various technology topics. He is currently associated with Spinx Digital, a Los Angeles based Digital Marketing Agency which provides a range of services like Social Media Marketing, Website Design & Development, Search Engine Optimization and many more. You can follow Stephen on Twitter.