Business

Communication

Four ways to achieve a customer-centric marketing

Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first. With the GDPR now looming on the horizon, ensuring the data that organisations use to target their consumers is legitimate and that their communications are […]

Services

Does knowing languages make you a translator?

The 43% of world population is bilingual, which means technically they have the capacity to translate from their second language into their native language and vice versa. However, only the 0.0045% of the world’s population are translators. What do these numbers tell us? For one thing, the numbers shout that […]

Marketing

Four Key Things Great Promo Items Have

We’ve previously mentioned that an excellent way to introduce your business to potential customers is by handing out promotional items that fulfill two goals – to be something clients find functional and at the same time informative. Promotional merchandising helps business owners and advertisers create a remarkable and positive impression […]

Research

Why Foreign Students Want to Learn Hindi

The educational system of India has improved by leaps and bounds in the last decade or so. This jump in the educational sector has attracted more foreign eyes than ever before. Every year, thousands of students all across the globe come to India to continue their studies. They interact with […]