Top Tips for a Low Budget Branding for Start-ups

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brand-strategy-for-startupsTo plan your own startup on a tight budget can be a really difficult task, almost daunting in nature. For anyone of us associated with a startup company, we know the challenges that we face on a daily basis. Startups are challenging; they enter a market for competition and gain a name through that competition alone. It needs creativity and long hours of work, and for a lot of such startups, abundant in talent, the lack of monetary support looms in the distant.

How can you compensate for the lack of resources by using talents and a desire for success alone? Well, it’s not always easy, and there will be many missteps, but believing that you’ll reach there is a huge step in moving forward in the game.

Quality First:

Scarcity of monetary fund means lack of proper advertising. Most startups hence rely on the word of mouth mode of advertisement. Instead of spending time trying to come up with fancy promotions for your brand, you should concentrate on building up the quality of your products. The products should be real and unique and they must live up to the consumer’s standards.

Donning on the coat of perfectionism will help you create better products, which will lead to your consumers spreading the word and get a nice buzz going. Time, here, is money, so spend it on your products as much as possible to make it reflect on your product.

Get Brand Devotees:

While going organic is difficult, your brand must focus entirely on the consumers who will be willing to push their social circle to use the products they use. Devotees to the brand can spread the word and hence become the voice of the brand itself, which is very important for a startup lacking resources. Providing consumers with required satisfaction and having a two-way communication system with the consumers through online and offline presence can help a brand grow faster than anything else. Their word of mouth and a seal of guarantee is a form of advertisement itself, especially for entrepreneurs who lack the resources for advertising their products.

Sharing is Caring:

One of the things that an entrepreneur will face is criticism. Not everyone will be in love with the products, not everyone will hate it. The idea is to farm these people, take up their suggestion and offer them the desired contents. Exposure is always good, and in this current generation, maximum exposure can be gained from social media. To help the consumers share their experience, good and bad, make use of this powerful platform. Using widgets of social media for sharing, giving them the option to receive newsletters in their mails, allowing them to invite friends to check your products out, and subscription to better content are some helpful tips to get connected to your consumers.

Being Unique:

The market is overflowing with the same type of products, the same type of content. Your brand may not solidify due to the sheer amount of similar products everywhere. However, what will set you apart is your uniqueness. It may be a catchy tagline, or the name of the product itself.

For example, if you are planning to start your own online business and compete against the well-established internet giants, you must be armed with the knowledge of such sites by researching on WordPress e-commerce solutions, choosing the right plugins and then molding your knowledge into your unique ideas. Anything to make your consumers recognize you and be instantly interested in your products is a big brownie point for you.

Consumer research must be done thoroughly to help you in your endeavor to be unique, so that you stand out from the crowd of entrepreneurs with the same sort of products. Your uniqueness will be a mark of recognition and therefore it will generate automatic advertisement for your startup company.

If you truly think that you have it in you to make it big, but are afraid because you lack enough resources to work around your creative talents, and then fear not. Taking baby steps towards success will surely lead to it.

A post by Dylan Moran (1 Posts)

Dylan Moran is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.
Dylan is a freelance writer and contributing article on the site like socialmediaweek.org.

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