Saturday, April 20, 2024
What makes you different from the 7.9 billion people on Earth? It is undoubtedly your identity. Your identity is the way you present yourself to the world and the picture you create in there. Your identity is the only factor that defines ‘the unique YOU.’ Now understand how important your […]
Although brand building is believed to mostly involve creating logos, recognizable packaging, and creating a consistent outward appearance of a product, service, or company, it actually requires extensive face-to-face personal selling in order to be truly successful. Outdoor events are a great and safe way to attract new customers and […]
For a long, brands have been using influencers to market their products. They have reached out to their target by having celebrities endorse their products. However, social media platforms have given a whole new dimension to Influencer Marketing. The present-day influencers are no longer heavyweights with a vast fan following; […]
When you start a company, the first thing you want to do is find a name that will make your business stand out. In order to build an effective brand, you need to have a name that will get the attention of your target demographic. With the right name, you […]
What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]
Bowties, dad jokes, and talk about the marvels of science. For many American kids that grew up watching him, these few words conjure up the image of the affable, Bill Nye – The Science Guy. A passion for science and how the world works is encompassed in the uber-nerd, and […]
Early in the lifespan of many small businesses, business owners make the mistake of overlooking one of the most important aspects of marketing: branding. However, thanks to digital media and the advance of social media, branding is more important than ever for businesses big and small. For small businesses, building […]
Solid vinyl is one of the best things that are used for a number of purposes. It is used for the manufacturing of stickers, flooring, lamination, and much more. As the name suggests, it is a solid form of vinyl that can be customized and altered in many shapes and sizes. […]
Startups tend to channelize their efforts on productivity, resource allocation, strategizing growth and much more. Amidst all these, legal compliance tends to take the backseat. One of the most significant value addition that a startup can leverage is Intellectual Property Rights. IPR is a vast umbrella comprising Trademark, copyrights and […]
Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]
The online environment has grown in recent times, the world becoming more and more absorbed by technology and the Internet. Nowadays, emails are an impressive way to contact your consumers; but when you are at an event where you can attract new customers and business partners, it is easiest to […]