When it comes to gym marketing, you should focus on three things; Discovery, Promotion, and Retention. I’m going to share 3 platforms that every gym should be aware about to best connect with, relate to, and motivate your potential customers. With the rise of smartphone usage and in an age […]
The days of traditional advertising are almost over. You used to just be able to hang up a sign outside and then wait...
For almost every entrepreneur, the sales and growth of their business is the ultimate goal. To achieve this goal, you...
The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in...
If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]Read more ›
If there is one thing that we can agree on, it is that failure to hire specialist or adequately skilled employees (or partners) is one of the biggest mistakes that a company can make. This is particularly true in the field of strategic marketing, which is a diverse and constantly […]Read more ›
What would you like your reputation to be? Without a goal in mind, there is no point engaging in online reputation management, unless you know what you are managing. You can’t be vague about this either, saying you want “a good reputation”. You have to define it! You also need […]Read more ›
You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]Read more ›
Influencer marketing is a cost-effective way that you can get your brand out in front of more people, generate more business, get more positive reviews and testimonials from customers, and broaden your customer base. But there are certain mistakes and things that can go wrong when you implement an influencer […]Read more ›
One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]Read more ›
Soft skills refer to the personal and social skills that are essential for working in different environments. Often known as the employability skills, it plays a significant part in securing a perfect job. While your academic results make you qualified to apply for a job; it is your soft skills […]Read more ›
To plan your own startup on a tight budget can be a really difficult task, almost daunting in nature. For anyone of us associated with a startup company, we know the challenges that we face on a daily basis. Startups are challenging; they enter a market for competition and gain […]Read more ›