3 Marketing Trends to Boost your Fitness Business

3 Marketing Trends to Boost your Fitness Business

When it comes to gym marketing, you should focus on three things; Discovery, Promotion, and Retention. I’m going to share 3 platforms that every gym should be aware about to best connect with, relate to, and motivate your potential customers. With the rise of smartphone usage and in an age […]

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The Modern Face of Marketing

The days of traditional advertising are almost over. You used to just be able to hang up a sign outside and then wait for customers to show up. Today, if you do not have an online presence, you are likely not in business. In addition, with a global community right […]

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How Branding Can Set Your SaaS Business Up for Success

How Branding Can Set Your SaaS Business Up for Success

For almost every entrepreneur, the sales and growth of their business is the ultimate goal. To achieve this goal, you will need to develop an outstanding and functional product, launch it into the market and get users to adopt it. Marketing is hard for SaaS marketers, especially when it comes […]

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Why Miele Always Goes the Extra Mile

Why Miele Always Goes the Extra Mile

The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]

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3 Ways to Make Your Online Venture a Success

3 Ways to Make Your Online Venture a Success

If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]

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A smart guide to hiring a marketing consultant

A smart guide to hiring a marketing consultant

If there is one thing that we can agree on, it is that failure to hire specialist or adequately skilled employees (or partners) is one of the biggest mistakes that a company can make. This is particularly true in the field of strategic marketing, which is a diverse and constantly […]

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What Are Your Goals in Terms of Your Reputation?

What Are Your Goals in Terms of Your Reputation?

What would you like your reputation to be? Without a goal in mind, there is no point engaging in online reputation management, unless you know what you are managing. You can’t be vague about this either, saying you want “a good reputation”. You have to define it! You also need […]

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Omni-channel vs. Multi-channel Marketing

Omni-channel vs. Multi-channel Marketing

You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]

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