3 Ways to Make Your Online Venture a Success

3 Ways to Make Your Online Venture a Success

If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]

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A smart guide to hiring a marketing consultant

A smart guide to hiring a marketing consultant

If there is one thing that we can agree on, it is that failure to hire specialist or adequately skilled employees (or partners) is one of the biggest mistakes that a company can make. This is particularly true in the field of strategic marketing, which is a diverse and constantly […]

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What Are Your Goals in Terms of Your Reputation?

What Are Your Goals in Terms of Your Reputation?

What would you like your reputation to be? Without a goal in mind, there is no point engaging in online reputation management, unless you know what you are managing. You can’t be vague about this either, saying you want “a good reputation”. You have to define it! You also need […]

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Omni-channel vs. Multi-channel Marketing

Omni-channel vs. Multi-channel Marketing

You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]

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5 Things That Can Go Wrong with Influencer Marketing And How to Avoid Them

5 Things That Can Go Wrong with Influencer Marketing And How to Avoid Them

Influencer marketing is a cost-effective way that you can get your brand out in front of more people, generate more business, get more positive reviews and testimonials from customers, and broaden your customer base. But there are certain mistakes and things that can go wrong when you implement an influencer […]

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Business names: the good, the bad and the ugly

Business names: the good, the bad and the ugly

One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]

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How Important Soft Skills are for Getting Good Jobs

How Important Soft Skills are for Getting Good Jobs

Soft skills refer to the personal and social skills that are essential for working in different environments. Often known as the employability skills, it plays a significant part in securing a perfect job. While your academic results make you qualified to apply for a job; it is your soft skills […]

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Top Tips for a Low Budget Branding for Start-ups

Top Tips for a Low Budget Branding for Start-ups

To plan your own startup on a tight budget can be a really difficult task, almost daunting in nature. For anyone of us associated with a startup company, we know the challenges that we face on a daily basis. Startups are challenging; they enter a market for competition and gain […]

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