To become a successful real estate agent, you need a lot of drive and ambition. It is a crowded marketplace and most areas have several different agents operating on the same patch. Ultimately, what makes a client choose you over another agent might come down to personality when all other factors are equal. There is not a lot you can do about this, but what you can do is take note of the following advice if you want to achieve success from selling real estate for a living.
Gain Relevant Qualifications
In many areas, there are strict real estate license requirements for anyone who wants to operate as a real estate agent. Firstly, you will need to prove your identity and have a clean criminal record. Next, you will need to gain a relevant State approved qualification. Once you have achieved all the necessary qualifications, you can apply for a real estate license.
Gaining a license is just the first stage in the process. With a qualification in your pocket, it is a good idea to go work for an experienced real estate broker, so you can learn the ropes and gain experience of the local real estate market. It takes time to get to know the area and find out what types of properties sell well, and what are less popular. Do not rush this stage in the process, as everything you learn in the early years will stand you in good stead for the future.
How to Succeed Online
There are many ways to become really successful in real estate, but cultivating an online presence is critical in today's online world. All real estate brokers need to be highly visible online. The majority of people look online for homes before they visit a real estate broker. Work on your SEO and social media profiles to ensure prospective clients come to your first.
Never Say No
In the early days, when you are still finding your feet and building a business, never turn down a client. It might not be a real money-spinner, but this client could come back to you a few years later with a much more lucrative sale.
Form Strategic Alliances
Although other real estate agents are your competition, it doesn't hurt to form strategic alliances with a few of them. That way, if a property or seller comes in that doesn't suit your business or price point you can pass them on to a competitor on the basis that they will help you out another time.
Build a Client Database
Always keep in touch with clients past and present. Buying lunch for a former client won't cost you much, but it could lead to a good referral or new sale at a later date. Send out marketing materials and ‘just listed' cards if a property comes on to the market that might appeal to them.
Hustling real estate is not for everyone, but if you have the right personality and great communication skills, you can make it work for you.
