Public relations professionals in any field, but especially in the legal fraternity, can benefit from the many advances in technology and communication. Social media avenues like Facebook, YouTube, Twitter, and LinkedIn are a necessary and relevant part of any conversation on public relations. Long gone are the days when PR was solely about news releases.
Media coverage and placement are very important tools in getting and maintaining an attorney's presence in the public domain. However, any current definition of media and any company offering or describing themselves as a PR firm must include social media professional services PR.
For immediate and optimal impact, social media is an unrivaled tool in the arsenal of law firm PR. These new avenues offer unlimited potential and long term impact at a percentage of the cost of obtaining traditional media coverage, such as radio, TV, magazine or newspapers. These sources of coverage offer a very limited shelf life. The costs for coverage could easily add up to thousands of dollars per year.
Magazine and newspaper articles would be thrown away or discarded after a couple of days. An advertisement on radio or TV would only last a few seconds or minutes. This is not to say that these traditional avenues are not still being utilized by PR professional services.
Today, thanks to the several different search engines available such as Google, these give an individual access to hundreds of websites, articles, and blogs. Your message and public image are broadcast each time a prospect browses your website. Social media platforms such as Facebook, Twitter, and LinkedIn, and the video site YouTube, make these broadcasts happen.
Any story or article can have wings and an indefinite lifespan. It has the opportunity to reach a new prospect every time the public searches for a topic that is related or relevant to your area of expertise in law. Stories, videos, articles, and blogs can always be reinvented and given new life as necessary by your social media professional services PR.
Essential services that law firms need and utilize to enhance their PR needs are also taking full advantage of the many benefits available. They do this by maximizing social media platforms such as reporters and journalists.
Others in the media fraternity like bloggers, writers, and editors who regularly comment on, investigate, research, or write on the topics that are relevant to law firm professionals, use daily the many different social media platforms.
They don’t only use it as a vital source of information but also as a means of keeping their finger on the pulse of the public at large and maintaining vital links and connections to others in their industry.
SEO or Search Engine Optimization are some of the phrases that now form a part of any PR dialogue on optimization of the various social media platforms. It is a good idea to take a look at your PR campaign and see if you are adequately utilizing the benefits and opportunities available.
The information in this article was provided by blackletterpr.co.uk. Feel free to contact Black Letter PR to assist you with your social media professional services PR.
