The rise of the Mobile web creates new opportunities and challenges for web developers – and I’m excited to see what’s next. According to Statista, over half of all website visits so far in 2018 occurred on mobile devices. However, to businesses in today’s competitive marketplace, that’s not surprising. As […]
Author: Stephen Moyers
Launching an Outreach Marketing Campaign the Right Way
Outreach marketing can be a very valuable tool if used correctly. It’s a great way to add value to your content marketing campaign and drive traffic to your site. For brands that are just starting up, outreach marketing provides a way to expand their audience, develop industry authority, and attract […]
Easy Tips for Marketing to Baby Boomers and Seniors
When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]
A Guide to Website Design from a SEO Perspective
To be a master of the SERPs, you’re, obviously, likely to require more than a website that’s merely search-optimized or well-designed. You may need a lot of social recognition, superior hyperlinks, co-citations, etc. for that. The trouble with these rating aspects is that they’re hard to achieve quantity-wise and usually […]
Why Pinterest Is The Greatest Thing Since Sliced Bread
Not sure, if Paul Sciarra, Evan Sharp and Ben Silbermann derived their inspiration from the many sliced breads — neat, uniform and clean-cut - and went on to create Pinterest. But, if they really did, Pinterest is the greatest thing since sliced bread. It's wonderful how Pinterest marked a growth […]
How Social Media Can Enhance Your Personal Brand
Our world has become chock full of social media networks in which we all are brands. All that you pin, re-tweet, share, like and comment on tells something about yourself to the world. While this can be a blessing as well as a curse, use the social media well so […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
Social Media vs Search Engines. Which is Better for Blog Traffic?
In today's online marketing world people are always talking about search engines and social media. They make comparisons between the two all the time. Which is the better one to get traffic to your blog — social media or search engine? While people are talking about which is better in […]