Thursday, April 25, 2024
Historically, traditional public relations have always been very effective at attracting customers’ attention. However, with the rise of the internet and social media, this has slightly changed, as customers seem to be more engaging on brand-promotional content when taken through modern online channels such as social media, influencers, and digital […]
Increasing brand recognition can be a bit of a mystery to people, and they cannot figure out what they are doing wrong. No matter what you do, you need to realize that it requires time - success will not come overnight. If you take a look at famous brands, you […]
Large format banners are experiencing a surge in demand, driven by a number of factors. According to a recent report by Grand View Research, the global large format printing market is expected to reach a value of $48.6 billion by 2028, growing at a CAGR of 5.6% from 2021 to […]
Effective communication and strategic media planning have become paramount for businesses seeking to build brand awareness, engage their target audience, and drive meaningful results. Enter the PESO marketing model, a comprehensive and integrated approach that combines Paid, Earned, Shared, and Owned media to create a holistic media strategy. This blog […]
In today’s digital landscape, maintaining a consistent brand voice and tone across multiple content channels is essential for businesses to establish a strong identity and connect with their target audience. However, with the growing demand for content and the need to adapt to various platforms, maintaining consistency can be a […]
packResearch reveals that consumers today are more inclined to pay more for products and services from sustainable companies. In connection to this, the 2018 Global Sustainability Index Institute Report found that the biggest businesses in the world are becoming more and more serious with their sustainability goals. The reasons for […]
As a business owner with a small size IN 2023, you are entering the business world with a desire to make your passion and dream into a profitable business that can provide for your family and family members. There are even more ambitious goals, like making your small-scale business an enterprise […]
Although brand building is believed to mostly involve creating logos, recognizable packaging, and creating a consistent outward appearance of a product, service, or company, it actually requires extensive face-to-face personal selling in order to be truly successful. Outdoor events are a great and safe way to attract new customers and […]
What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]
Social media is a computer-based technology that involves the building of virtual networks and communities. It is interesting to see how this technology has managed to effectively facilitate the act of sharing information, thoughts, and ideas. Aside from entertainment, this technology is also playing a very crucial role in promoting […]
No matter the industry you’re in, there are probably countless companies with similar products and services to yours. In most cases, consumers are able to choose from a number of different brands. Since there is a lot of competition in every industry it can be hard to get noticed, which […]