Effective communication and strategic media planning have become paramount for businesses seeking to build brand awareness, engage their target audience, and drive meaningful results. Enter the PESO marketing model, a comprehensive and integrated approach that combines Paid, Earned, Shared, and Owned media to create a holistic media strategy. This blog […]
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How AI Writing Maintains Brand Voice and Tone across Various Content Channels
In today’s digital landscape, maintaining a consistent brand voice and tone across multiple content channels is essential for businesses to establish a strong identity and connect with their target audience. However, with the growing demand for content and the need to adapt to various platforms, maintaining consistency can be a […]
How To Use UGC For Brand Promotion?
In this digital era, have you purchased a product before reading a review? I don’t think so. Gone are the days when people buy products based on brand marketing. Reading reviews on e-commerce websites, before making a buying decision, has become an important aspect. Do you know why? The consumers […]
How To Self Publish A Magazine To Promote Your Brand
For quite some time we’ve been told print media is on the way out and digital is the future. However, that couldn’t be further from the truth. Research has shown that around 44% of consumers read 1-2 printed magazines a month. When you compare this to 27% of people who […]
How Social Media Can Make You a Brand
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
Why Brands Choose Instagram for Promotion?
Instagram became a sensation ever since it came out in 2010. It has grown with more than 800 million users. Several brands and businesses connected to the platform ever since they realized it was a great marketing tool. Many of their followers turned into loyal customers, so it helped businesses […]
Generating Leads in 2017: Techniques You Haven’t Considered
Are you battling dwindling numbers for your lead generation campaigns? Are you struggling to attract new business? It is time to try out new techniques. This piece takes a look at some interesting ways you can generate new leads. Use video contests You probably already know the benefits of holding […]
Modern-Day Branding: From Smartphones To Smart Customers
With the passage of time, we all have become more and more reliant on our smartphones, and that’s the answer to why mobile marketing is essential for the present-day branding. So, the sooner we start it, the better we paid off. Here, in this article, I’m going to discuss, which […]
How to Use Social Media and PR Methods for Branding
Time has evolved over the years and one major change that you may witness around is Social Media. Therefore, it is essential for organizations to stay intact with the latest social media and PR methods to stay tuned with the expanding population of online media users. While the basics of […]
Why Startups Often Get Branding Wrong (and How to Improve It)?
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
How Christmas Adverts are Radically Changing Brand PR Strategies
Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]
How to Effectively Use SEO for Generating Business Leads
Enhancing your brand’s reputation, generating brand awareness, and building customer loyalty are all part of a robust, effective marketing strategy. With that said, the primary goal of any marketing campaign is to generate more leads for your business. In determining the best way to drive more SEO leads for your […]