Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Month: May 2014
Be Aware of Internet Fraud and Your Contribution to Profit Losses
Internet fraud comes in many shapes and sizes. It could be an email phishing scheme or an overseas prince in distress. It could be an innocent mistake or a cleverly orchestrated scam. You might be the victim or you might be the scammer. The Greatest Source of Internet Fraud Thanks […]
Tips for Keeping Your Wine Cellar Chilled
There is an old saying that goes something like this: „A wine cellar without a proper cooling system is like a wine bottle without a cork". If you consider it thoroughly, it's not a joke at all. Wine is a natural, sensitive and specific drink. If it is exposed to […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
Recommended Extra Features to Get on Your New Truck
When you are looking for trucks to purchase, another important factor to consider is the extras that are available, which not only personalise your truck but can also increase efficiency, comfort, and safety. There are many optional extras available for trucks from all manufacturers, and sometimes, choosing these extras is […]
How to Get My Article Published?
You've brainstormed ideas for your article. You've written the article. You've created a killer headline and included a great signature and Biography Box. You've created a specific landing page or target page to send visitors to (if appropriate). You're geared up and ready to start tracking the ‘homing pigeons'. Excellent […]
Basic Steps to Write Killer Articles
Get yourself your favourite drink, relax and then read on as we uncover the simple steps to writing and publishing killer articles. Remember-don't be scared by the word ‘article'. I have come across people who think that an ‘article' is beyond them and that ‘articles' are the reserve of trained journalists […]
How to Compose an Explanation to a Complaint Letter
Verbal complaints happen anytime and everywhere but certainly, a written letter for an upper level management can ring a bell at your actual employment. When such a complaint letter is sent out to your boss due to a customer dissatisfaction or to the customer service office, it may be a […]
Beginner’s Guide to Freelance Writing-How to Earn Money with My Writings?
Sometimes, writers want to make sure that they are paid for their effort to compose articles or general texts. In the short term, writers may work for very little money while they become known, but in the long term, writers who don’t earn enough, won't be able to freelance for […]
In Business, the Purpose of Knowledge Is Action
When considering how knowledge affects personal decision making and reasoning, we need to understand what knowledge is and how it relates to information. We distinguish between knowledge and information by recognizing that they are fundamentally different. Information consists of data organized to characterize a particular situation, condition, context, challenge, or opportunity. Knowledge consists of […]
How Business People Make Decisions?
We need to understand that people prefer to think, make decisions, and act in ways that are natural and convenient for them. They like to feel that any decision can be made and implemented in an easy, manageable, and acceptable manner and that it will be the "best way" to […]