When you hear the term “Florida”, the first thing that comes to mind is paradise. But things are not always as they seem. Yes, the place is a heaven to some, particularly retirees, but like any other significant state in the country, it’s plagued with alcoholism. Individuals who are addicted […]
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General Customer Needs when Selling
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]